Matas

Matas

Personalised services and expert advice to strengthen costumer loyalty

  • Services

    • CX vision
    • Concept
    • UX/UI Design

We are working closely with Matas on their successful e-com shop, while continuously helping them develop their mobile app. As a result of Matas’ 2025 strategy and constant focus on digitalising the business, the company is experiencing huge growth in sales and customer acquisition. Matas won e-handelsprisen (i.a Guldprisen) in 2020.

  • 2M Club Matas members

  • 90% Active Club members

Matas membership app did not fulfill its potential

Challenge

Matas is one of Denmark's most recognised and most reputable brands. Besides working closely with Matas on their successful e-com shop, we are continuously helping them develop their mobile app.

The app is one of their main 1:1 channels, however, the app did not fulfil its potential and needed rethinking in terms of structure and personalised services and content. As competition within beauty and healthcare grows and giants like Amazon enter the market, building customer loyalty is more important than ever for Matas.

We created a more personal experience in the membership app

Solution

The app mimics the expert advice and inspiration you’ll meet in the physical stores by bringing you“live-shopping” and direct video calls with experts. Furthermore, when entering the store, the app provides you with an“in-store mode” which serves up relevant information about the product assortment and personalised special offers. Shoppers can use their membership points to pay and feel an instant sense of reward.