OrderYOYO

Streamlining the tech stack and creating the strategy scalability within tech and product

OrderYOYO develops and markets software to enable the growth of local take-away restaurants across DK, UK, DE and IR. With momentum sparked by a general surge in take-away orders during the COVID-19 lockdown and an ambition to achieve deeper market penetration in advance of a forthcoming listing on First North, they needed to raise the bar across the board within a 6-month window. In general they were successful in attaining new customers, but struggled driving repeat purchases and understanding their sales potential, along with managing and effectively utilising the ever-increasing data points.

NoA mobilised a team to act as a task force focused on re-engineering, optimising and stabilising the OrderYOYO tech stack and e-commerce. This included updated UX, design and development of their bespoke website and app solutions for over 5,000 restaurant partners — both end-user and staff facing.
Furthermore our work covered implementing a tracking setup and extensive data modelling to generate insights to guide decisions and prioritised efforts — all executed with OrderYOYO employees to ensure proper implementation and closing skill-gaps.

The result covered a complete re-build ordering flow to eliminate downtime, enable scalability and enhance conversion rate. Furthermore scalable end-to-end automation of their search engine marketing efforts, and an e-mail strategy resulting in: a revenue improvement with a combination of trigerede flows, CDP use cases and ongoing campaigns.