TeamViewer

How do you turn the tide for a former market leader, fighting in a new competitive reality?

TeamViewer was a first-mover within the remote control software space - a whale in a blue ocean. But COVID-19 and the rise of working from home changed the competitive landscape completely. Multiple competitors entered the market, and TeamViewer’s average recurring revenue and share price plummeted.

TeamViewer’s marketing engine and organisation was unable to cope with the massive shift in competitive pressure. And, consequently, a gearshift was needed. NoA deployed a cross-functional team in an effort to re-boot their customer acquisition, lift conversion rates and improve customer lifetime value. This was a NoA-wide collaboration, involving all agencies in Denmark, with one central engagement team managing the project.

During a 3-week due diligence, NoA focused on short-term initiatives to increase conversion of software downloads to ARR, improve data foundation, improve conversion rates and speed up time-to-market. Simultaneously, a roadmap was built of long-term recommendations to optimise global media spend, create a solid data foundation for decision-making, a user-centric and conversion-optimised platform and improve the marketing operating model.